( Selected work )
Featured work
250+ projects delivered / 72 written up across 25 domains
( Trusted by )
Brands worked with
- Samsung
- NFL Network
- IGN
- Cadbury
- Toblerone
- Nescafe
- Sensodyne
- Wendy's
- Northwell Health
- DP World
- Yas Marina Circuit
- UAE Pro League
- Sharjah International Book Fair
Worked with 13+ international brands
( What I do )
Six practice areas, each one drawn from documented work
Designing products where an agent does the work and a person supervises it: interaction models for autonomous systems, human-in-the-loop review, and the AI tooling that produces the design itself.
- Agentic & Natural Language Interface Design
- AI Prototype Pipelines & Design System Automation
- Custom AI Skill Development
- Prompt & Context Engineering for Design
- MCP Integrations
- AI Tooling
- Human-in-the-Loop AI Interface Design
The visual craft underneath the system. Type, colour, iconography and the component libraries that hold a product together once it is larger than any one person can hold in their head.
- Figma
- Design Systems
- Design Tokens
- High-Fidelity Prototyping
- Wireframing
- Interaction Design
- Motion Design & Animation Systems
- Visual Design
- Typography & Editorial Systems
- Data Visualisation & Dashboard Design
- Design Operations
- Adobe Photoshop
- Brand Identity & Print Systems
- Presentation & Sales Enablement Design
- Employer Brand & Recruitment Marketing
- Bilingual & Arabic / Right-to-Left Design
- Multi-Audience Information Architecture
- Redesign & Brand Continuity
- Marketing & Campaign Visual Design
- Conversion & Landing Page Design
- Art Direction
- Responsive & Multi-Breakpoint Design
- Component Libraries & Architecture
- Sketch
The full arc of a product surface, from research and journey mapping through information architecture, flows and prototypes, to the handoff that makes it real.
- User Research & Validation
- User Journey Mapping & Personas
- Competitive & Market Analysis
- Information Architecture
- Content Strategy
- Product Strategy
- Marketplace & Two-Sided Platform Design
- Immersive, VR & Spatial UX
- Stakeholder & Cross-functional Collaboration
- Accessibility (WCAG)
- Design Sprints
- Agile / Scrum
- FigJam
- QAD Framework
- Enterprise UX Patterns
- Design Process Automation
- Digital Campaign & Social App Design
- Consumer Web & Mobile Product Design
- Content Production Tooling UX
- Multi-Brand & Role-Based Product Architecture
- Onboarding Design
- Legacy Modernisation
- Progressive Disclosure
Designing in the material the product is actually made of. Reading and writing the front end, so a handoff is a conversation between two people who share a vocabulary.
- Modern Frontend Stack
- UI Component Frameworks
- HTML / CSS
Leading design inside a business rather than beside it: facilitating decisions with product and engineering leadership, mentoring designers, and owning outcomes end to end.
- Design Team Leadership
- CTO-Level Facilitation
- End-to-End Product Ownership
- Design-to-Engineering Handoff
- AI Adoption Leadership
- Client Discovery & Liaison
- Distributed Team Collaboration
Two decades inside operationally heavy domains. Logistics and transport management, field service, enterprise operations, and the regulated workflows underneath them.
- Logistics / TMS / Supply Chain
- Enterprise SaaS
- Managed IT Services / Enterprise Operations
- Field Service Management / Vertical SaaS
- Process Mining & Operational Analytics
- B2B Marketplace / PropTech
- Loyalty & Rewards
- Travel, OTA & Ticketing
- EdTech / Immersive Learning
- Consumer Fintech / Digital Banking
- AI-Driven Design Systems
- AI / Agentic Products
- Document AI / Intelligent Document Processing
- Computer Vision / Image Recognition
- Mobile App Design (iOS)
- Internal Enterprise Tools
- Government & Brand Digital
- Cultural Events & Public Programmes
- Recruitment Tech
- Consumer Apps, Marketing Sites & E-commerce
- Construction Technology (ConTech) / AEC
- Creator Economy & Digital Product Monetisation
- Healthcare Technology / Home Care
- Gaming & Entertainment / Trading Card Games
- Customer Support & Live Chat Software (CX Tech)
( Next )
Tell me what is wrong with your product
The most useful first message describes the symptom, not the solution.